TikTok, known for its viral dances and challenges, is now embracing a surprising new trend: “very demure, very mindful.” This phrase, originally coined by creator Jools Lebron (@joolieannie) in a satirical video about workplace attire, has taken on a life of its own.
The trend involves juxtaposing everyday activities with an exaggerated sense of modesty and consideration, creating a humorous commentary on social norms.
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The Origin and Meaning:
- The trend kicked off with Lebron’s humorous take on “how to be demure at work,” encouraging toned-down makeup and modest outfits.
- The phrase “very demure, very mindful” quickly gained traction, with creators applying it to various scenarios, from pouring wine to taking medication.
- At its core, the trend satirizes the pressure to conform and highlights the absurdity of societal expectations.
Why It’s Resonating:
- Relatable Humor:Â The trend’s playful exaggeration of everyday actions makes it relatable and easily shareable.
- Social Commentary:Â It subtly critiques the pressure to present a perfect image online.
- Empowerment:Â By reclaiming the word “demure,” creators challenge traditional notions of femininity.
Popular Examples:
- Mindful Eating:Â Videos showcasing delicate ways to eat messy foods like donuts or Cheetos.
- “Demure” Reactions:Â Creators react to surprising or awkward situations with exaggerated poise and grace.
- Everyday Tasks:Â Ordinary tasks like making coffee or doing laundry are performed with theatrical mindfulness.
The Impact of TikTok’s Trend:
- Shifting the Narrative:Â It encourages a more lighthearted and authentic approach to self-presentation.
- Challenging Norms:Â It questions societal expectations around gender and behavior.
- Viral Success:Â The trend’s popularity highlights the power of humor and satire on social media.
Conclusion:
TikTok ‘s “very demure, very mindful” trend offers a refreshing break from the curated perfection often seen on social media. It provides a space for playful self-expression and challenges us to reconsider the norms we often take for granted.
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